Swim KC
A complete visual identity. Color, typography, icons and logo variations carried into the website, print materials and ongoing content.
Project focus
More than
a mark.
Bright Office created the visual system behind Swim KC: the logo, its variations, the color palette, typography and supporting brand graphics. That foundation connects the website with the materials people read, share and see in everyday use.
What we do for Swim KC
Complete visual identity
Logo design and variations, color palette, typography, icons and supporting graphics.
Website design
A website connected to the same visual identity.
Brand applications
Program guide, company overview and marketing materials.
Ongoing creative support
Social content, scheduling and continued marketing graphics.
Completed selected work includes the visual identity, brand guide elements, program guide and company overview. Ongoing support includes social content, scheduling and marketing graphics.
The identity system
One language.
Every detail.
A palette, a typographic voice and a family of marks. These are the original identity assets, shown together as a complete system.
Warmth.
Energy.
Water.
Deep navy grounds the palette. Orange and blue give it energy, with aqua and lighter tones extending the range.
A voice
you can see.
Condensed display lettering brings a clear point of emphasis. The original guide sets out the primary, secondary and body type roles.
Out of the guide.
Into the world.
The identity carries into the materials that introduce Swim KC and explain its work. Selected completed program guide and company overview designs.
The work continues
Keep the
brand in
the picture.
A visual identity needs somewhere to go. Our ongoing support carries the same creative direction into social content, scheduling and marketing graphics as Swim KC continues to build its presence.
A finished foundation
The logo system, palette, typography and selected print applications.
An ongoing relationship
Content planning, social scheduling and continued creative support.
A school connection
Water confidence
meets creativity.
A school coloring activity connected Swim KC with Bright Colors of the Arts. Students explored bubble letters and typography through a water-themed coloring page, and Swim KC selected a winner. Bright Office supported the printing.
BCOTA is a separate nonprofit partner focused on art and youth enrichment. Swim KC brings the water confidence focus. The first coloring sheet was created by Kansas City artist Aliya Ali.
Let’s make something that belongs to you
BRING YOUR
BRAND INTO
THE EVERYDAY.
Start with an identity, a website or the creative materials your organization needs next.
Start a project